Mindset and Best Practices
Many leads generated are in the earliest stages of considering buying or selling a home.
You need to create a system where you can make a great first impression, develop a relationship, and add value to the conversation. This way you become the go-to person when the lead is ready to move forward with buying or selling.
Opportunity
zBuyer targets home buyers and sellers that are opting in to speak with a real estate professional. For both buyers and sellers, we use state of the art lead generation technology to produce high-quality leads that you can turn into your next transaction.
Action
Once receiving a zBuyer lead the next step is to begin your follow-up processes and work to build rapport. As you build value and gain trust, your leads will be open with their intentions and needs.
Goal
For the best results and conversions, operate with goals in mind. This can be for daily or weekly amount of calls, appointments set, prospecting leads called, etc.. Once you are motivated and have goals in place, the only thing left to do is execute.
It is important to have the right mindset before calling zBuyer Leads
As you begin to contact your potential clients, remember that you are contacting a person. Agents often share they have the best results when working with leads as a consultant rather than a sales professional.
Not all Leads will Take Ownership in Submitting their Information
Don’t make it a big deal if they deny or don’t remember; just keep the conversation moving. Acknowledge, Empathize, Reassure.
Not all Leads will be Open about their Intentions right away
There is a high probability that these leads also shared their information with other companies, not just with zBuyer.
Unless they have a high interest in moving or working with a realtor right away, building rapport, fact-finding, and adding value is your #1 goal.
Create strategies to introduce yourself as a reliable, trustworthy real estate professional in the area that will differentiate you from the rest.
