Understanding the Marketing
For the best approach, it is important to understand how a lead was generated
It is important to understand the psychology of the leads by knowing the lead's sign-up process.
Your scripts and dialogues must match how the leads are opting in to avoid friction.
Once you understand how a lead is generated you can build a script, follow-up plan, and value proposition that matches their interest and needs.
Seller Lead Generation
We are emailing and texting homeowners that are actively engaging in real estate-related decisions online. This is an example of the marketing that we are using to approach the homeowner.
If the homeowner moves forward confirming their interest, they will be directed to our lead gen pathway.
Our seller marketing grabs the attention of homeowners that are exploring their options and values. This can come across as an opportunity for a fast and easy transaction.
Buyer Lead Generation
Home shoppers visit our nationwide home listing portal called HousingNow.com. Leads are generated as users join our site, request details about the property, and sign up for new listing alerts. Visitors find out about the HousingNow website by searching online or responding to our ads on social media.
